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Knowledge blog · 28 April 2025

Your figures as a dashboard — reading your business in five minutes

Entrepreneurs make decisions every day. About staff, purchasing, pricing, investments. But how many of those decisions are based on current figures?

At most SMEs the honest answer is: few.

Not because entrepreneurs do not want to. But because the figures are not accessible. They are buried in an accounting package, presented in a format that was not designed for quick decisions.

It can be different.

A simple management dashboard gives you insight in five minutes. Not twenty pages — five numbers.

The five numbers every entrepreneur should know

1. Revenue month-to-date versus budget.
Are you ahead or behind? If you do not know this, you are steering blind.

2. Gross margin percentage.
Are you earning enough on what you sell? A declining margin is a growing problem.

3. Staff costs as a percentage of revenue.
For most companies the largest cost. Is this percentage rising? Time for a conversation.

4. Outstanding debtors older than 60 days.
Money you have earned but not yet received. This is your cash-flow risk.

5. Liquidity forecast for the next 90 days.
Can you pay your bills? This is the question that keeps entrepreneurs awake at night.

At Futura I compile these five numbers for you every month — clear, without noise.

Want to know what this looks like for your business? Get in touch.

Karel Brouwer
About the author
Karel Brouwer
Analyst at Futura Accountancy
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