Entrepreneurs have intuition about their business. Years of experience, direct client contact, a feel for what works. That is valuable.
But intuition and data sometimes contradict each other. And when that happens, it is interesting.
An example. An entrepreneur in wholesale was convinced his largest client was his most profitable. Revenue was high, the relationship was good, they had known each other for years.
Until we analysed margin per client. The large client had special pricing, high return rates and above-average service costs. Per euro of revenue, he was the least profitable client in the portfolio.
That conversation was uncomfortable. And valuable.
Client profitability. Which clients make you money — and which cost you money?
Product mix. Which products or services contribute most to your profit?
Seasonal patterns. When is your revenue high, when low — and do you anticipate accordingly?
Cost structure. Which costs grow with revenue — and which do not?
Analyses like these do not have to be complex. They do require good data and someone who asks the right questions.
That is my role at Futura.
One conversation, no obligations. We will tell you what we can do for you — concrete and honest.
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